KEEPFACTOR RETAIL ASSESSMENT

 

Keepfactor researches the functioning of retail units. What do shop managers actually find important? How do they rate the catchment area or environment? This information will enable owners to make targeted and effective investments to improve the retail units, enhancing the ambiance and therefor the turn over!

 

RETAIL ASPECTS

Keepfactor conducts the assessment by asking every tenant to rate 5 aspects of the building, and 2 aspects of the property management. These 5 aspects represent all aspects that influence the performance of a building and its environment:

  • Catchment area
  • Accessibility and parking
  • Ambiance
  • Retail unit
  • Environment

The following two aspects of the property management are questioned:

  • Performance of the property management
  • Sustainability

Besides the contact person, multiple colleagues can join the building assessment as well. This will improve the coverage and response rate of the tenant satisfaction assessment.

SCORING – WEIGHING

First, the tenants are asked to grade each factor with a score between 0 and 10. After that, they can specific items of the environment or retail unit that should be improved.

They are then asked to weigh individual aspects to indicate which they believe are the most important.

This provides insight into the weighted performance of the property. The aspect with a poor score and major importance is a potential Keepfactor. In the diagram, the outliers are important. Which aspects cause good or bad ratings?

BENEFITS FOR THE RETAILER

  • Transparent dialogue with the landlord
  • Result could lead to focused investment in the retail unit/shopping mall
  • (Dis)satisfaction of your tenants becomes apparent
  • Property management is judged in an objective way
  • Insight into the functioning of the retail concept, other shops, location etc

Both the owner and the tenant receive the outcome of the assessment, which will enhance the communication about the possible and relevant improvements of the building.  For owners, it will become easier to focus on the tenants that are leaving and/or are dissatisfied with the building or property management.

 

TENANTS ARE ASKED…

… to invest no more than 6 minutes of their time in an assessment which could improve their immediate working environment.

… to participate in the Keepfactor assessment which will take up to 6 minutes

… to encourage your colleague’s to complete the assessment

… to provide the e-mail addresses of your employees, which will be treated in the strictest confidence

 

If you have any questions, please mail (info@keepfactor.com) or call (0885003000)